Writing a novel is obviously one way to get your writing career underway. But in the modern world, there are other potentially more accessible and quicker paths to success, and many of them rely on social media.
Far from being a place where you discuss what you ate for breakfast, social media in the modern world has become a kind of civilizational forum. It’s here where we discuss all of the crucial matters of the day, as well as the things that interest us.
Writing for social media can be a springboard to success in other areas, but how do you do it compellingly? How do you make people keep coming back for more?
Change Your Voice
The best social media writers have a specific “voice.” As you read their posts, you can hear the words on the page ringing out in your mind, as if somebody were speaking them aloud.
Voices are influential in marketing because they speak to your character, intent, and branding. The type of words you choose, the way you construct your sentences, and your intonation all matters.
Some writers like to write in an empathetic way, getting into the minds of their readers. Others like to use a brute force approach, expecting their audiences to keep up automatically. Your style should reflect your aspirations and how you want people to perceive you.
Keep It Short And Concise
If you want to know how to get more retweets, the answer is simple: be concise. School teaches us to embellish our writing with all sorts of formalities. But the truth is that language is all about communication. And many of these linguistic artifacts are utterly unnecessary. People don’t want your tweets and social media posts to win essay writing competitions. They want to derive value from them.
Keep your posts and tweets short and to the point. Avoid using filler words or excess verbiage. Don’t write lengthy introductions. Get into the meat of the matter quickly.
Add Rich Media
Traditional writers have to hire illustrators if they want to turn the writing on the page into something visual. But in the modern world, you don’t have to go to as much fuss. Today, you can just cut and paste your videos and images into your posts and be done with it. Evidence suggests that posts with rich media attached tend to perform better than those without.
Speak In A Language Your Audience Understands
Understanding your audience is all part and parcel of effective communication, whether you’re cutting your teeth on social media or writing a regular novel. Learning how they speak, therefore, is a critical part of the writing process.
Don’t just leave it to chance. Go on social media and take a look at their posts and see how they speak with each other. Carefully evaluate the type of language that they use, looking out for specific words. The more you can incorporate these into your posts, the more likely they are to resonate and gain traction.
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