If you’re writing a book, starting a blog, or even running a business, creating a buzz online is essential. Given that real-world communication has taken a beating recently, grabbing attention via the internet is pretty much essential.
But there are ways of doing it. You’re not going to get very far if you endlessly churn out dull, turgid content that doesn’t appeal to your audience. And your strategy won’t work if you’re using the wrong platforms.
In this post, we outline some of the steps you need to take to create more buzz online. Remember, you want to capture people’s imagination and really sell your brand. And that requires thinking about your approach differently.
Focus Tightly On Your Niche
It’s always tempting to branch out and do different things. But focusing on a tight niche is essential if you want your content strategy to be a success.
Content creators and brands try to expand their topic coverage all the time. But, unfortunately, it rarely works. Audiences associate particular people with specific types of information. And so when you try to expand into a new area, you often have to attract your audiences all over again. What’s more, you could even put off your existing content consumers if they worry you won’t create relevant material for them in the future.
Use Influencers
You don’t have to become an influencer in your own right to make successful content on social media. You can always get existing personalities to do it for you.
Working with TikTok influencers, for instance, has helped many brands get a foothold on the platform. The content on the site is a little quirky and very different from established media. So jumping straight into it is a massive challenge.
But using influencers bypasses these issues. They already know the type of content you need to create. So paying them to do it for you can help you create buzz for your brand instantly.
Make It Fun
Here’s another idea: make your content fun.
So many blogs and videos created today are dull and boring and don’t really have much appeal to audiences. They repeat the same tired lines as every other post out there on the internet. And so audiences don’t get a lot of value from them.
Making things fun is a great way to address this problem and avoid getting ignored. You just increase the lightness of what you’re producing and making it humorous or interesting in some way. Imagine that you’re the donkey in Shrek creating content that says “pick me, pick me!”
Keep It Up To Date
When creating content, make sure that you keep it up to date. The world changed a lot over the last decade – and so did people’s ideas. So be sure to address the concerns that they have today, not those that they had way back in 2012.
Make Your Headlines Dazzling
Lastly, you’ll want to focus on creating dazzling headlines – things that are really going to stand out from the crowd and get you noticed.
Mocha Girl Alysia
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