When it comes to writing your own book, there’s the whole question of who will read it? How will they know about it? This is where branding comes in, and if you thought all you needed was a good, well-written story, you were wrong. People fall in love with authors; they can’t wait to read a certain author’s book after seeing them being interviewed, or they buy their books again and again. What is it that makes people do this? Good branding and marketing; that’s what. Branding is really important if you want to sell books; not only will you need to know how to do it, but you’ll need to know how to protect your brand too.
Of course, over time a good author will pick up a following of people through referral, but reaching those first few is key, and you need to be able to get to them, and this is where good branding and marketing comes in, and it’s not just about the book either, it’s about how you present yourself as a writer too.
You need to think about what it is you want people to associate with your style, as this will serve as the foundation of your brand and will attract the right audience to you.
Your brand message should be relatable to your audience and compelling; it is your brand that will represent you and your books everywhere. You need a brand for people to be able to get to know you; once they do, then they will recognize you, and they will want to buy from you. What’s really important though is your identity too, remember people invest in you if they like you they will buy from you, and they will want to support you.
A big part of your branding is visual, so you need to use colors, fonts, images, and other visual elements to convey who you are quickly. These visual elements can say so much about you. These visual elements also go far beyond your book covers, as you will need them for different platforms such as Facebook, YouTube, and message boards.
You will need strong branding on your website as this is your base or your shop window, and it should include a consistent brand identity. It’s important that you create a style guide where you can note down the colors and fonts you will use consistently throughout your visual branding.
You’ll also need to create a logo for your brand, which you can use on your website, your social media profiles, business cards, stationery, and any other printed materials.
When creating any of these marketing materials, do remember that using cheap or free options will reflect on your work and your brand. People will notice inconsistencies or lack of professionalism, and as a result, your brand and sales will suffer. When people visit your website, if they find it difficult to navigate or spot any mistakes, then they might be put off buying from you as it reflects poorly on your other work. Remember, if you don’t believe that your writing and author business is worth investing in, neither will anyone else.
Books you should check out about “Branding”. Click on the covers to go to the Amazon.
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